The Roblox Creator ecosystem reaches millions of players globally. My goal as a Star Program partner was to design content that not only entertained but also encouraged creativity, inclusivity, and learning within the Roblox community.

Content Design & User Engagement

My core content, such as creative virtual house builds and tutorials, attracted users seeking creative inspiration in games on the platform. The visual quality of my builds served as a primary user acquisition hook, and as pictured, I was able to virtually connect with many fans of my content and remain involved in my community.

Program Advocacy & Contribution

As a Star Creator, I took pride in opportunities like major social campaigns (e.g., collecting "Messages of Hope for the Make-A-Wish Foundation), helping foster positivity and support for a younger demographic.

Mobilizing Platform for Awareness

I utilized my platform and Discord server as a direct channel to mobilize my audience for social good. Leading my admin team, we shared accessible resources (e.g. links to climate reports, mental health resources) etc to drive simple awareness and action within the community, external to Roblox.

Multi-Platform Scaling

I successfully grew my total follower base to 400k+ combined across platforms (YouTube, ROBLOX, TikTok, Instagram), demonstrating competence in managing a cohesive and memorable brand that made fans drive loyal traffic across sites.