2M+ sales, 300k+ combined favorites, VIRTUAL ITEMS worn over 2.5 million times
User
Research
Conducted qualitative trend analysis by monitoring category searches, user demographic breakdowns, and monitoring platform-wide sales data.
Identified specific gaps where demand significantly outstripped supply (e.g., highly requested "companion" wearables or niche aesthetic trends like 'cottagecore').
Additionally, I utilized my existing platform to gather real feedback from players and customers on what designs they wanted to see in the 3D marketplace.
Ideation & Shipping
Leveraging insights, I moved into a rapid ideation and prototyping phase. Being familiar with tools such as Blender and Substance painter, I began creating and testing 3D models.
I then established a design system for my chosen niche within the market, ensuring a recognizable and loved aesthetic.
Lessons in User Value
As I continue to create, my key takeaway is understanding that in a digital creation space, success is determined by fit, clarity, and discoverability.
My existing catalog has generated over 30M in monetizable platform currency (ROBUX) and AN estimated $1m+ in platform revenue, with new virtual items being uploaded consistently.
Accepted portfolio for UGC Beta Program
(Member of 2022 application-based Cohort).
