YOUTUBE CONTENT STRATEGY: 28M Views

IMPACT

Built and managed a 250k+ subscriber channel by leveraging platform analytics and SEO to optimize discoverability, click-through rates (CTR), and viewer retention. This demonstrates a proven ability to scale a digital presence.

USER RESEARCH

Observing high-performing video types to determine why that content resonated and where users spent their time
Research revealed a user need for highly edited, engaging, and unique narrative structures in the Roblox gaming niche

CONTENT DESIGN & OPTIMIZATION

Used pacing, editing, and on-screen cues to guide the viewer through the content and prevent cognitive fatigue, which is essential for maximizing the Audience Retention metric.

Leveraged SEO terms and concise language in titles to ensure immediate value recognition and optimal platform discoverability.

Channel analytics pictured.

Used pacing, editing, and on-screen cues to guide the viewer through the content and prevent cognitive fatigue, which is essential for maximizing the Audience Retention metric.

Leveraged SEO terms and concise language in titles to ensure immediate value recognition and optimal platform discoverability.

Channel analytics pictured.

Used pacing, editing, and on-screen cues to guide the viewer through the content and prevent cognitive fatigue, which is essential for maximizing the Audience Retention metric.

Leveraged SEO terms and concise language in titles to ensure immediate value recognition and optimal platform discoverability.

Channel analytics pictured in fullscreen window.

Tools

Adobe Premiere Pro

lllustrator

Final Cut Pro

Photoshop

Camtasia

Google Analytics

Canva

Tools

Adobe Premiere Pro

lllustrator

Final Cut Pro

Photoshop

Camtasia

Google Analytics

Canva

Skills

Content Strategy

Visual Communication

UX Writing

Data-Driven Design

Engagement Analytics

User Research

SE Optimization

Audience Insight