ROBLOX
VIRTUAL PRODUCT CREATOR
I design and publish 3D avatar items for a global player base. My portfolio of wearable
assets has reached 2M+ total sales
and $1M+ in platform revenue
through trend-driven design and user behavior research.
Leadership & Execution: I recruited teams of developers with varied skill sets. Envisioned final product, assigned tasks and systems, conducted progress checks, and validated output.
As Digital Media Chair for a year, I've designed brand messaging across social channels that boosts engagement for an on-campus consulting organization.
Stylized feed & brand kit shown.
Consultant
Carbonauts Sustainability Foundation
Business Model Analysis & Strategy
Skills: Analytical Thinking & System Modeling
Performed case studies (TOMS, Warby Parker) to identify successful structures for For-Profit/Nonprofit hybrid Carbonauts. Collaborated with team members to provide a maximized use of grant funds for core operations, directly impacting the client's long term financial sustainability and operational efficiency within system constraints.
Consultant
Verse app
Student Ambassador Program Design
Skills: User Acquisition Flow, Profiling, Recruiting
Defined six core criteria (user profile) to recruit ambassadors for fantasy sports app. Utilized digital recruiting (Linkedin, social networks) and tracking spreadsheets to manage candidate flow. Designed a strategy resulting in a program framework that directly addressed the client's need to improve user retention and App Store rating/trust metrics.
Consultant
Step ahead tech
Operational Research & Data Synthesis
Skills: User Research, Information Architecture
Consolidated multiple spreadsheets into a unified volunteer database, organizing information (availability, education) to align volunteers with appropriate roles. Conducted newsletter software research to select a tool that meets organization affordability and feature requirements. Creation of the database enabled the client to better plan future programs.
